When it comes to establishing your company’s online presence, keeping up-to-date with the latest design trends is critical for success. Luckily, with 2021 already a few months in, this year’s predictions have become a lot more realistic within our online community. So far, we’ve already seen major improvements among both the aesthetic and technological aspects of web design. To say that they’re not slowing down any time soon would be a major understatement. So, what exactly is drawing the crowd’s attention nowadays? What new style trends are being set by programmers around the world? Here, we’ll take a look at the top 8 web design trends you need to know for 2021.
Not every web designer utilizes styling languages. Instead, premade themes/templates from sites like Wix or GoDaddy are a common go-to for inexperienced programmers. While, yes, this is still a legitimate option, it’s not very reliable in terms of optimizing your content to its full potential. Major search engines like Google prioritize sites that are sophisticated and free of unnecessary clutter. Because of this, more and more designers are learning how to code, and 2021 will be no exception. If you want your business to pop up on the first page of every search engine, implementing CSS and PHP is highly recommended.
Natural, Organic Shapes
Designers have begun to move beyond the traditional systematic gridding system. Instead, they seem to be focussing on creating smoother lines and organic shapes to allow a sense of immersion for the audience. While this may reduce the overall cosmetic stability look on a page, it doesn’t seem to be turning anyone away. In fact, this brilliant design scheme is actually proving to be more preferable among users, as it strays away from the basics and onto a new, revolutionary technique.
Helvetica-Style Brand Identities
Serif-less logos are easing their way back into normality among multiple mainstream companies from all over the world. Why? Because it solidifies the mature and serious tone that brand identities seem to be striving for in recent years. This typography styling leaves little to no room for creativity, however, it can also be seen as a huge marketing advantage. Trading uniqueness for modesty comes in handy by gaining the trust and comfort of nearly any consumer, which ultimately leads not only to higher business results but customer loyalty as well.
More Diverse Illustration Styles
It’s no secret that diversity plays a major role in terms of standing out from the crowd. Remember, every website wants to draw attention to itself, but only a select few will actually maintain it. As we near the end of the decade, web illustration is becoming more and more unique every single day. In short, an abnormality has become the new norm. Why? Because it captures the viewer's attention, and if done right, provides a memorable brand identity.
This handy little technique will allow your audience to feel a bit more involved in your webpage. Scrolling animations, reaction options, and many more simple interactions will come in handy in providing a sophisticated, yet user-friendly feel to the overall experience. Social apps such as Facebook and Snapchat utilize this technique to an extreme, and the results have spoken for themselves.
Increased Video Content
Unless studying or researching, few people want to spend a lot of time reading on a webpage. Increased video content will be very much appreciated by your audience, as it will not only help save time and effort but provide them with more of a visual aspect on what you’re advertising. While you don’t necessarily need to personally create/edit the segments (there are plenty of freelancers for hire who are capable in this field), you should strongly consider including at least 1-3 per page. This trend is increasingly becoming more influential, and 2019 will see it expand even further.
It seems the term “Less is More” is proving itself pretty valid among today's trending web page style techniques. Utilizing minimalism is useful in the sense that it gets straight to the point rather than beating around the bush. Some may argue that filling each page with as much content as possible is more efficient, but that’s simply not been the case in recent years, especially 2019. Not only will your target audience enjoy the near effortless navigation, but your page as a whole will tend to look smarter and, most importantly, up to date.
Engaging Web Copy
You can have the most visually appealing website on the entire internet, however, if your web copy is bland or boring, you may as well kiss your audience goodbye. It’s one thing to include authentic text on a page, but capturing and maintaining your target audience’s attention and making them actually want to read your content is another. People will naturally be drawn to articles/blog posts that provoke thought in an interesting manner. Therefore, instead of relying on tasteless informational posts, keep your copy short, sweet, and fun to read.